Medtech Innovation

Apple leaves no stone unturned in healthcare arena

Wearables, for sure have a great future lined ahead however uniqueness of a device would be differentiating factor for product sales.With whos who of different industry pouring-in the segment, it is difficult to comment on success and failure of any company, however we definitely can give snippet on some prominent platforms.


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If we still doubt Apple’s( seriousness and role in healthcare space, this might change your perception.

Apple( recently sat with two of the top insurance companies United Healthcare( and Humana ( briefing them about their healthcare initiatives involving health kit and in-development wearables says Cult of Mac ( Apple was in news recently for its Healthkit launch and its meeting with FDA(, and now with insurers in loop, we sure can confirm that company does not want to leave any stone unturned in wearable space. Trend of wearable penetration is likely to increase in coming days mainly on the account of companies incentivizing the employees to wear fitness trackers to reduce insurance premiums.

As per Cultofmac( close to 22 million fitness tracking devices are likely to be sold in 2014, these number would further scale themselves up to 66 million units by 2018. Going by these counts we can just imagine the market of wearables in coming days.

Million dollar question that we all await the answer to is, ” Which of these wearables will see a significant traction in coming days”. For start ups trying to carve their way in this market, it would really be challenging to stand against whos who namely Google(, Apple( and many others.


Keywords: #Google #Apple #UnitedHealthCare #Humana #Cultofmac


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